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Phone: +1 858.349.1346 | eMail: glmarketing_cox.net
Businesses today face change like never before. A rapidly expanding marketplace (globalization), increasing competition, diversity among consumers, and easier access to new forms of technology are a few forces driving this change.
Opportunities abound in change if you know what to look for. Is your company ready with plans, not only to survive, but to thrive in this new environment?
Consider this:
Companies think they know the answer to these questions; realizing too late that they don't!
Don't let your competition out-market you!
What if Peter Drucker were your CEO
Do you hold a Unique Selling Proposition?
Stay in front of YOUR business, If you don't, your competitors will!
A little used, but effective business tool - Contribution Margin Analysis
Marketing in the Digital Age
Zero-based budgeting - start fresh, achieve more!
Technology's unrelenting assault on your business
Innovative Marketing - $Two-Buck Chuck & Trader Joes - A case study
Sell at the top - achieve more!
Industrial Marketing's Mandate - Innovate or Evaporate!
Market Segmentation - A vital tool for business growth
Marketing In Tough Times - What winners do!
Smart Business by the Numbers
Barriers to growth
Results | Global Marketing staff work with many of the leading Fortune 500 firms in the industry. Understanding the global strategy of these firms ensures that your opportunities are best served.
Below is a partial listing of these fine organzations.
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Objectively and constantly assess your success factors - change occurs even more rapidly when you're not looking
Build an agile organization based on transparency -- embrace change or your more agile competitors will win
Idle assets cost organizations between 10 & 15% in margin - convert idle assets to increase working capital and enhance shareholder value
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